Callaway has announced an exclusive, multiyear partnership with Long Drivers of America (LDA), which operates the RE/MAX World Long Drive Championship. Under the agreement, Callaway has become the exclusive club sponsor and official driver of the RE/MAX World Long Drive Championship and Long Drivers of America. If you haven’t seen this event before, just picture a bunch of towering 370 yard drives.
Our man, Callaway SVP of Marketing Harry Arnett is beyond pumped to form this great new partnership. “This is an exciting partnership for our Company as we prepare to launch our long and explosive X Hot products,” Arnett said. “As the official golf club sponsor of LDA, we are thrilled to be affiliated with these dynamic long-drive events, and to put Callaway clubs in the hands of some of golf’s most powerful swings.”
Callaway’s X Hot Drivers, Fairway Woods and Irons are set to debut on January 25, and now the longest hitters in golf will power them in competition as well. As the exclusive club sponsor of the RE/MAX World Long Drive Championship powered by Dicks Sporting Goods, Callaway will be prominently featured during the premier event in power golf.
The RE/MAX WLDC (sorry, it’s a long name) will air in October as part of Long Drive Month on the Golf Channel, highlighted by a live two-hour finale from Las Vegas. The finale will air on Golf Channel on October 30. To learn more about new X Hot clubs, please check out our X Hot page.